‘Worth reading for the gems.’

                                                 Professor Stephen Chan. O.B.E.

Click to read excerpt fromThe Brain always Wins Excerpt 

‘In the ‘Brain Always Wins’ John and Chris bring together the most recent advances in research and practical strategies – this book contains an abundance of both intellectual and human information that you can apply to everyday life.’
                                                                                                                                                                                                                       Shona Halson PhD
                                                                                                                                                                                                                       Senior Physiologist
                                                                                                                                                                                                        Australian Institute of Sport
                                                                                                                                                                                                     Australian Sports Commission


Published by Urbane Publications January 2017

Click here to read an excerpt from Campaign it!

‘If you want to optimize your performance - at anything! - whilst also maintaining your well being, read this book. It is both educational and inspirational. And it will help you to improve the quality of your life.’
                                                                                                                                                                                                                          Aidan Clarke 
                                                                                                                                                                                        C.E.O. of 2XU ("Two Times You")
                                                                                                                                                      Advanced Human Performance Technical Clothing 

‘I began reading Chris Parker twenty years ago. He was amazing then and he is amazing now.’
                                                                                                  Geoff Thompson. BAFTA Award winning screenwriter.

‘If you’re looking for a book that will twist your brains you will love this book. It’s a mind numbing book of mystery, a little of the unexplained, and subtle but incredibly fascinating skills...Roll on book two!’
                                                                                                                                                     Lizzy Baldwin, My Little Book Blog.

‘Diego is the Master of Service! If you want to know what Service is all about read this book!’
                                                                                         Silvano Giraldin, Director, Le Gavroche

‘A thought-provoking read which is both entertaining and educational. Anyone interested in making their way in business – whether in hospitality or any other sector – cannot fail to be inspired.’
                                                                                                                       Janet Harmer. Caterer and Hotelkeeper magazine.

‘The Brain Always Wins’ is a fascinating and factual book that captures the power and potential our brain holds, using simple language, effective visuals and perhaps more importantly simple tools for practical application.’
                                                                                                                                                                                                                               Damian Rodan
                                                                                                                                                                                                                 Head of Sports Science
                                                                                                                                                                                                              Stoke City Football Club

‘This book is a must read for anybody who is interested in delivering exceptional performance.’
                                                                Sir Clive Woodward, Founder & Chairman of Captured

‘The Brain Always Wins’ is more than a book; it’s an investment in your life and everything you care about. Believe me – it’s a game changer!
                                                                                                                                                                                                                  Jeff Nichols CSCS
                                                                                                                                                                       Exercise Physiologist – Former Navy SEAL
                                                                                                                                                                                           Virginia High Performance LLC

 'Quirky, unnerving and brilliantly executed.’
                                                                                                           Little Bookness Lane.


‘It’s not simply a ‘how to’ book, there are plenty of those on the shelves already. It’s an overview of the whole notion of campaigning, a process that Mr Barnard and his co-author Chris Parker believe can be applied not just to politics, but to all aspects of our lives...Here is a long-overdue explanation of the power of narrative, which the authors define as the shortest possible story that explains what you want to change and why. We hear how this works through the words of campaigning veterans...This book is a timely contribution to the debate about how to conduct politics in the 21st century, and I recommend it to all those who want to roll their sleeves up and join the hurly-burly.

                                                                                                                                                                                                                                 Tony Robinson

Praise for Influence:

Click here to read an excerpt from Influence

The City Fox and others in our community
Published by Urbane Publications 2015.


A collection of what have been described as ‘engaging, emotive and

thought-provoking poems that explores the relationship between community,

communication and learning. A series of interrelated stories introduce a range of characters and settings, and contrast the challenges of the human search for identity, meaning and purpose with the synergy, simplicity and silence of Nature in the city. 

Praise for The City Fox:


Campaign It!
Achieving Success Through Communication

Published by Kogan Page 2012.
Co-author, Alan Barnard.


This book introduces and demonstrates a new, unique and complete

approach to communication for change – the Campaign It! model.

It is a model based on the work of leading campaigner Alan Barnard, former Director of Campaigns and Elections for Tony Blair’s Labour government and former Head of Campaigns and Research at The Football Association. The model is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organisations. The Campaign It! model enables you to do this powerfully and positively.

Campaign It! is filled with examples and stories from successful campaigns, including insights from leading figures from the worlds of business, media, politics, sport and entertainment. We also discuss the philosophy, attitudes, principles and skills needed to be an effective campaigner and provides a unique and compelling definition of what makes a cause so powerful.

Praise for Campaign It!:

The Brain Always Wins
Published by Urbane Publications 2016.

Co-author, John Sullivan Psy.D.


The Brain Always Wins is the practical guide to improving your life

through better brain management.

It is based on one simple fact:  
Our brain controls and determines everything we do!

How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel, are all determined by our amazing brain. We have to take care of our brain because it takes cares of us!  And the great news is that we can!  In The Brain Always Wins we combine science and storytelling, teaching all how to create their own personalized brain management Process.

Praise for The Brain Always Wins:


‘In the hands of a master storyteller you are taken on a pulsating journey which informs as much as it thrills. The climax plays with your mind in the same way the manipulative Marcus Kline uses his clients thoughts and fears and hopes to help them grow...I found myself struggling to put it aside.                    

                                                                                                                                             Barrie Thomson, Bookends And Binends.

The Diego Masciaga Way
Published by Urbane Publications 2014.


The book shares the philosophy, principles and professional practices

of Diego Masciaga, a man acknowledged in the hospitality and catering

industry, and throughout the world of fine dining in particular,

as the master of exceptional customer service.

Diego has worked for over twenty five years as the Director and Restaurant Manager of The Waterside Inn, one of the most well-known and influential restaurants in the world. He is a legendary figure, awarded the Cavaliere Ordine al Merito della Repubblica Italiana (the equivalent of the knighthood) by the Italian Government in 2012 for his services to the hospitality and catering industry. He is also only the third ever recipient of the Grand Prix de L’Art de la Salle presented to him by the International Academy of Gastronomy in 2010.

Diego has served global leaders, the Royal family on many occasions, and Hollywood film stars. A mentor to hundreds of young men and women worldwide and an inspiration to many thousands, he has also provided training and guidance on customer service to corporate organisations beyond the hospitality and catering industry. 

The book explains Diego’s philosophy and his very practical approach to creating and, importantly, maintaining exceptional customer service and it teaches how best to provide it within the hospitality and catering industry. The book also provides a thorough and practical explanation of the nature and value of Service, plus a range of real-world examples and training exercises for the development of the essential personal and team skills and organisational strategies and processes necessary to provide exceptional customer service continually. Presented in an easy-reading and engaging style, the book encourages the reader to apply the learning contained to his or her own professional environment.

Praise for The Diego Masciaga Way:

In this, my second poetry collection, I develop the themes of communication, learning and relationship I first shared in The City Fox & others in our community. Through the voices of some of the original characters in The City Fox and a range of new ones, readers are invited – and sometimes challenged – to consider the impact of our communications, beliefs and social structures on others and ourselves. 


Click here to read an excerpt of The Diego Masciaga Way.

‘The Diego Masciaga Way gives invaluable insights...it’s an engaging, inspiring portrait of a true professional and showman.’
                                                                                                                                                                                Heston Blumenthal

Chris Parker


Click to read an excerpt of Five Essential Ingredients.

Published by Urbane Publications 2014.


A thought-provoking crime thriller that dares you to question just how

much you ever know about yourself and the people you share your life


Marcus Kline is the world’s leading authority on communication and influence. A consultant who works for presidents and prime ministers, business leaders and A-list celebrities, Marcus is supremely confident in his personal power and his ability to influence others.

Only when he finds himself at the centre of a series of gruesome and seemingly inexplicable murders, Marcus is forced to confront terrifying truths about just who he really is and about the life he has created.

Can even the greatest communication expert be a mystery to himself? Can a man who appears to have everything also be a killer?

Whatever the answers, no one, it seems, can escape the power of Influence.

This is the first in the Marcus Kline trilogy. Belief, the second novel, is scheduled for publication in Spring 2017 by Urbane Publications.

Click here to read an excerpt from  The City Fox Excerpt

‘Chris Parker’ s poetry speaks to the constant complexity that cannot be overcome. The City Fox is both brain-wise and mindful.’
                                                                                                                                     John Sullivan. Psy. D.   Co-author, The Brain Always Wins

‘This book provides unique insights! It will educate, entertain and inspire everyone who works, or is aspiring to work, in hospitality and catering and beyond.  It combines valuable insights into what it takes to be successful in our industry, with inspirational stories, practical advice and guidance. And, incredibly, it does it all in a way that also makes it valuable to people aiming to achieve brilliance in other industries! ’
                                                                        Giancarlo Princigalli, Restaurant Manager, Alyn Williams at The Westbury.

Five Essential Ingredients for Business Success
Stories & Lessons From Three Of The UK’s Greatest Restaurants.
Published by Ardra Press. 2012.

The  book is the result of a two year in-depth study of:
The Waterside Inn, Bray (3 Michelin stars)
Le Manoir aux Quat’Saisons, Oxfordshire (2 Michelin stars)
Gidleigh Park, Devon (2 Michelin stars)

The book identifies the essential business principles and practices, skills that underpin business success not just in hospitality and catering, but in every industry.

The restaurants (all with rooms) granted me unparalleled access to their behind-the scenes operations as well as letting me  observe their interactions with guests and interview key members of staff repeatedly over a two year period.

The book is divided into two parts.

The first is a collection of teaching stories about the three restaurants, highlighting business lessons specific to each. These transferable lessons include such topics as: the role environments play in creating influence; the importance of recruitment, selection and induction in creating a consistent corporate image and exceptional customer service; leadership; creativity.

The second half of the book is an equally engaging and thought-provoking discussion of the five ‘Essential Ingredients’. These begin with, ‘Find your passion and then build an enduring cause’ and conclude with, ‘Understand the totality of the customers’ experience and then exceed their expectations throughout.’

Praise for Five Essential Ingredients:

  Copyright © Christopher Parker

‘This is a book about the art – and the science – of campaigning.  And it starts, rightly, not with the campaigners but with the most important parts of the equation – the cause, and the audience.  Learning the lesson of knowing clearly what you want to say, and then thinking about the impact it’s going to have on those you’re talking with: this is at the core of this very useful, very practical book... The willing reader will find it invaluable.’
                                                                                                                                                                                                                               Lord Chris Smith