Copyright © Christopher Parker


The Brain Always Wins
Published by Urbane Publications 2016.

Co-author, John Sullivan Psy.D.


The Brain Always Wins is the practical guide to improving your life

through better brain management.

It is based on one simple fact:  Our brain controls and determines everything we do!

How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel, are all determined by our amazing brain. We have to take care of our brain because it takes cares of us! And the great news is that we can! InThe Brain Always Winswe combine science and storytelling, teaching all how to create their own personalized brain management Process.

Praise for The Brain Always Wins:

‘In the ‘Brain Always Wins’ John and Chris bring together the most recent advances in research and practical strategies – this book contains an abundance of both intellectual and human information that you can apply to everyday life.’
                                                                                                                           Shona Halson PhD
                                                                                                                           Senior Physiologist
                                                                                                                           Australian Institute of Sport
                                                                                                                          Australian Sports Commission

Chris Parker

Chris Parker

‘If you want to optimize your performance - at anything! - whilst also maintaining your well being, read this book. It is both educational and inspirational. And it will help you to improve the quality of your life.’
                                                               Aidan Clarke 
                                                               C.E.O. of 2XU ("Two Times You")
                                                               Advanced Human Performance Technical Clothing 

‘The Brain Always Wins’ is more than a book; it’s an investment in your life and everything you care about. Believe me – it’s a game changer!
                                                                                                                                                                                                                 Jeff Nichols CSCS
                                                                                                                                                                      Exercise Physiologist – Former Navy SEAL
                                                                                                                                                                                         Virginia High Performance LLC

‘The Brain Always Wins’ is a fascinating and factual book that captures the power and potential our brain holds, using simple language, effective visuals and perhaps more importantly simple tools for practical application.’
                                                                                             Damian Rodan
                                                                                             Head of Sports Science
                                                                                             Stoke City Football Club